Our Thanks for 35 Years!

As we enter our 35th holiday season as an organization, Creative Dimensions is thankful for each of our current and past team members, partners, and clients. Join us below in a walk down memory lane.  Thank you for being a part of our journey.

– Joel P. Roy, President

Our Roots

We have been in the “creativity business” for a very long time! The journey from our humble beginnings as a three-person custom exhibit house founded by Bill Violette, began in 1987, while doing trade shows for our flagship customer, Otis Elevator. This was followed by a merger with Ultra Graphics (a boutique sign shop) in 1992, founded by Joe and Joel Roy. Over time we have expanded from a 4,500 sq ft shop with seven employees to the 73,000 sq ft headquarters with 47 team members in Cheshire CT where we reside today.

A really awesome graphic demonstrating the growth of CDI over the last 35 years.

Our Creations

Our talented team of “creative individuals” and “craftsmen” have built a reputation as innovative partners for local, national and international businesses. We’ve become experts not only at creating world-class signage, exhibits, broadcast sets, and experiences, but also guiding our clients every step of the way. We’re more than a sign shop, an exhibit house and an event production company…we’re the sum of all our parts! Client satisfaction is our mission. More than anything else, it drives us – not just as an organization, but as individuals. Whatever the project, our passion for a job well done and that ultimate ‘WOW’ factor inspires us to create innovative and original solutions.

Our Chops

We have developed into a formidable global design/build agency that employs old school work ethic and ingenuity, with world class customer service and long-lasting relationships. Here are some of our accolades:

3 Emmy Awards


We’ve won 3 Emmy Awards for Outstanding Set Design, in 2012, 2015, and most recently in 2020 for our work on the MSG Studio, SNY Studio, and NESN, respectively.

FindIt Listing


Honoring the industry’s top exhibit producers, the Find It – Top 40 (produced by EXHIBITOR Magazine and Find It – Marketplace) recognizes the industry’s best exhibit houses – including us!

The Fab 50 Logo


The world’s only editorial ranking of the top 50 fabricators serving corporate America across the event and trade show industry. We’ve made the list two years running now!

2021 Sizzle Award Winner


Since 1998, the Sizzle Awards have recognized the world’s hottest trade show and exhibit promotions. In 2021, their panel of exhibit marketing professional judges awarded us the trophy for this commercial: Lower Your Stress – Try CD Today!

CT Entrepreneur Awards Logo - its a star


The CT Entrepreneur Awards identify, recognize, and celebrate the state’s leading entrepreneurs and ventures. We were the 2019 Community Favorite, as well as the Honorable Mention for Entrepreneur of the Year!

Our Contribution

During our tenure in the broadcast sector, we have pioneered three models of remote, modular broadcast desks known as our signature “VERSA” Broadcast Desks. These desks can be seen almost any night on television and every day at high-profile sporting events. With over 300 of these desks in the market, “VERSA” has become the industry standard. It’s pretty cool to know that we invented a product that has become a valuable tool in the broadcast industry. You can see more of our VERSA desks here.

Our Book

We wouldn’t have been able to do this without some of our signature customers over the years who have challenged us to think “out of the box” ideas which pushed us to expand our horizons and perfect our skills.

These notable customers have been a part of our DNA, along with a hundred more we are grateful for:

Baltimore Ravens Logo
Day Design Logo
Microsoft Logo
Scripps TV Logo
BIC Corporation
Look north, Dakota
The Mills Corporation Logo
BigY World-Class Market
Dallas Cowboys Logo
Mono-Sodium Glutamate
Travelers Championship
CBS Interactive
The Denver Broncos
Otis Logo
Dairy Queen
University of Pittsburgh
The YES Network

 Our Peeps

Along with these fantastic clients, we have strengthened the company by creating strategic working relationships with companies having similar beliefs. A big shout out to the many who have helped us along the way but especially to…

Acer Exhibits & EventAlpha VideoAluvisionB&B Construction and Dismantle
Bemidji State UniversityClassic ExhibitsCrewXPDimon & Bacorn
Eagle Management GroupElevation3DEvent Strategy GroupExhibit Technology
Fusion ImagingGarston Sign SupplyJames Yates Production DesignNEP Group, Inc.
The Taylor GroupRenaissance ManagementSEKO Logistics…to name a few

Our Playbook

We pride ourselves on adhering to our carefully chosen Guiding Principles:

Integrity Icon


 Be ethical and honest at all times.

Respect Icon


Strive to be civil, and never resort to outbursts or profanity.

Credibility Icon


Follow through on your words and be consistent across all you do.

Responsibility Icon


Hold yourself accountable and base your decisions on their effects on others.

Positivity Icon


Only speak well of your coworkers and competition.

Knowledge Icon


Collaborate with team members to learn and grow in your work.

Perseverence Icon


Put forth an effort, despite any difficulties, failures, or oppositions.

Our Heartfelt Appreciation

Creative Dimensions is grateful to celebrate its 35-year milestone with our employees, our families, stakeholders, customers, and valued partners – and we look forward to the unlimited possibilities for continuous growth as we move forward. On behalf of our entire growing team, I want to give a sincere Thank You for the last 35 years, and share my optimism as we look ahead to many more!

-Joel P. Roy

The CDI  Employees, circa December 2021