BIC Corporation – Shelton Office
The BIC name is synonymous with quality consumer products around the world. Over the last few years, Creative Dimensions has become their go-to for environmental branding and graphics in their Shelton CT office that both respect their brand and showcase their innovations. The BIC brand is incredibly diverse, covering everything from pens to lighters to razors, and all of those products need to be represented in their workspace.
To do this, we lean on our trade show experience and leverage fabric SEG graphics to tell their brand story. These fabric high-resolution, vibrant prints are perfect for showing off products and lifestyle imagery, and are incredibly easy to change out to keep it fresh. Updating graphics to reflect the newest product line is as simple as sending them a new fabric print. Combined with traditional wall graphics, dimensional signage, and even sculptural elements like the larger-than-life BIC boy that greets visitors out front.
When we approach the BIC brand, we always bring a ‘larger-than-life’ aspect to their products in their offices. For their “Soleil” conference room (focused on their line of women’s razors), we evoked the five blades of a razor head with strips of privacy film along the windows. For their “Made For You” hallway, we brought their bold and colorful packaging to life across multiple walls. And of course, we scaled BIC Boy, their mascot, up to over 8 feet tall as the centerpiece of their main entry.