Kentucky Farm Bureau – Broadcast Studio
As the “Voice of Kentucky Agriculture”, the team at Kentucky Farm Bureau (KFB) implicitly understands the importance of communicating a clear and effective message. Given it’s unique position as a modern company, operating in a competitive marketplace, KFB recognized the need for establishing a central location from which they could record and broadcast messaging on their ever-evolving suite of insurance solutions and pertinent information to their thousands of members; thus, was born the KFB studio. Working from scratch with the integrator and stakeholders at KFB, a multi-faceted process unfolded where the conversation surrounding function and design came into focus after realizing the multitude of possibilities inherent in this type of space. Through a combination of stylistic appointments, germane to Kentucky and the agricultural industry, and the infusion of smart lighting effects, a dynamic atmosphere was created that allowed KFB to be true to their roots but also exemplify a contemporary medium from which to disseminate information.
What started as a pencil sketch of an idea for a studio has flourished into a multi-purpose epicenter that facilitates communication, team work, and the exchange of ideas that will continue to advance KFB’s growth into the 21st century!