For the last 68 years, the Travelers Championship has been the second-most attended PGA tournament, and for the last 20 years, Creative Dimensions has designed, fabricated, and managed the installation of the full scope of the tournament’s signage, including wayfinding signage that helps direct the nearly 300 thousand attendees, staff, and golfers. The topography of the 220-acre TPC River Highlands course creates a network of paths and routes that stretch from the highway to the hospitality suites. We also design and produce the tee backdrops and other signature graphics and corporate branding that give the tournament its cohesive visual identity.
In addition to the signage package, Creative Dimensions provides design and fulfillment services for a host of sponsoring companies and their individual hospitality suites that make up Corporate Row, creating pop-up branded environments for the attendees. And last but certainly not least, our talented on-site crew is tasked with installing and removing the iconic larger-than-life Travelers Umbrella that floats in the lake every year.
The 2020 Travelers Championship was very different from any previous tournament for due to the global pandemic. The Creative Dimensions team was able to provide new over-sized tower signage for the broadcast-only tournament on a tight deadline while working with a reduced schedule. We were able to lean on our broadcast expertise to honor the tournament’s history and make sure that the tournament’s on-air presence wasn’t diminished by an absence of fans on site.