TRADE SHOW

Zaxby’s at ICSC Recon 2023

Zaxby’s approached us to help them develop an updated and elevated exhibit to better represent their brand identity like never before at a variety of trade shows. They needed an attention grabbing, memorable booth out on the floor to provide a unique branded space for meetings with clients at their shows.

The main goal of this design solution was to create a fun, brand-focused environment which will become recognizable from show to show, and create intrigue to draw people in from the aisle of the show floor to learn more. The design was meant to present and immerse the attendee into the environment, just like they were walking up to enter a Zaxby’s restaurant. Unfortunately, the we weren’t able to make a working drive-thru window, and show regulations prohibited working deep fryers.